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Healthier Families

One Chew At A Time

We are on a mission to democratize access to healthy, plant-based foods by making them affordable and accessible by ALL people. We know that plant-based alternatives to your favorite ethnic and comfort foods need to be authentic – the texture, taste, and experience of traditional favorites like fried chicken, ribs, and fried fish have to be perfect. We’ve spent more than a decade in pursuit of this perfection. Better Chew has arrived, and we’re changing lives for the better, one chew at a time!

Our Plant-Based Proteins

Who is Chef Chew?

“Changing Lives For  the Better, One Chew At A Time”

Growing up in rural Southern Maryland to a family of devoted carnivores, our founder, Chef GW Chew, experienced the tragedy of losing close relatives due to diet-related diseases (diabetes, cancer, and other illnesses linked to poor diet and over consumption of animal meat products). In 2001, at the age of 18, he made the decision to go vegan in pursuit of a healthier lifestyle, but found that many plant-based foods at the time were less than palatable. With a relentless passion, Chef Chew sought to understand why our bodies crave meat, and over the course of nearly 15 years experimenting with literally thousands of ingredients and cooking techniques, he found the secret to the most authentic plant-based versions of his favorite ethnic and comfort foods. Better Chew was born!

It All Started With This One Nugget…

“but it ain’t Chicken!”

Better Chew has started a revolution. We’re the ONLY plant-based brand to offer a fried chicken experience that truly measures up to the real thing. Juicy and flavorful on the inside and crispy on the outside – if we didn’t tell you, you’d never even know it’s made with plant protein!

Better Chew Kitchen

“Democratizing access to plant-based meals”

We will be opening our first brick and mortar restaurant, Better Chew Kitchen in Vallejo, CA featuring Chef Chew’s iconic recipes! We can’t wait to open the very first vegan restaurant in Vallejo and provide our community with delicious plant-based meals at affordable prices!

Community Education Hub

Chef Chew Inspired

Vegan Marketplace

Plant Based Comfort Food

Pioneering Plant-Based Foods in Public Schools

Every child deserves a great educational experience and access to healthy plant-based food options that taste delicious and are kid approved! We have successfully launched our products into a number of school districts in California and we would love to partner with your school district!

Current School District Partners:

Western Placer Unified School District

Calistoga Unified School District

Monterey Unified School District

Vacaville Unified School District

Current School District Partners:

Western Placer Unified School District

Calistoga Unified School District

Monterey Unified School District

Vacaville Unified School District

What Customers Are
Saying About Better Chew:

What’s remarkable about the “meat” itself is how Chew, through whatever kind of food-science wizardry, was able to approximate the soft nubs of fat that you get in a well-marbled and properly grilled ribeye steak — an effect I’ve rarely even found in cheesesteaks made with actual steak, if I’m being honest.

Luke Tsai, Editor, East Bay Express

I am a lifelong vegan and the imitation meat is some of the best I have ever had.

Talia, Google Review

My cheezsteak was a CHEESESTEAK! It tasted exactly like I remembered them tasting (and I’ve tasted a lot of them) with no off flavors or textures. Seriously, I think you could serve this to any omni and they would have no idea they weren’t eating meat and cheese. Best meat  I’ve ever tasted.

Patrick, Customer from the Veg Hub

Excellent food, great chef using only the finest natural ingredients. If you are vegan, vegetarian or not, the food tastes good and is nutritious

Kathleen Jones, Facebook Review

Excellent food, great chef using only the finest natural ingredients. If you are vegan, vegetarian or not, the food tastes good and is nutritious

Scott Ingham, Facebook Review

Delicious with no torture

Jeremey James, Facebook Review

Where Can I Buy Better Chew Near Me?

Better Chew plant-based comfort and ethnic foods, including beef, chicken, and seafood substitutes, are currently available in West Coast Whole Foods Markets and a growing list of other stores and restaurants. To find a retailer or restaurant near you, check out our Find Us page and track us down.

We Want to Hear From You!

We’re always excited to hear from anyone who’s interested in plant-based foods. Whether you have a question, want to give us some feedback, or just say hi – please fill out the contact form to send us a message and we’ll get back to you soon!